Friday, April 11, 2008

Absolut(ely) Awesome

Apparently this add ruffled some anti (illegal) immigration feathers. Although this ad only ran in Mexico, some racist nutballs legal immigration advocates were outraged because it shows the western united states as being part of Mexico. They are angry, or rather scared, because this is like a picture of their worst nightmare coming true in the future. But this is an accurate map of the past, so I don't really know why they have their panties in a bunch. Plus, if it only ran in Mexico, how did these guys even know about it? Did one of them *gasp* CROSS THE BORDER!?!?!

When I first saw this, I thought it meant that Sweden was going to take over Mexico and the Western United States, which I would whole-heartedly support, if for no other reason than it would end the health care debate. Not to mention if we combined Scandinavian and Latin American culture, we would just have a big party all the time, with some awesome new nopales- or Tabasco-infused vodka drinks. [Insert Absolut Sponsored Post Here] and a new bikini team with a few more brunettes and some serious culo.

Here is an excerpt from a story, that must be my favorite. Here, the Company spokesman is explaining the Absolut ad campaign:

Moran said the global ad campaign has generally played on comedic juxtaposition between something real and something obviously not possible. One ad that ran in New York City showed roller-coaster handle bars inside a taxi cab; another featured a pregnant man. An ad that ran in France showed a city street clogged with bicyclists, except for a single car lane.

"Most of these have a little 'a-ha' moment," Moran said. But Absolut found itself trying to explain the joke to American audiences with the ad that ran in Mexico.

So what have we learned? Don't use ads that involve historical parody in the United States because we don't know our own history.


SiouxGeonz said...

So where is the French ad? I want to see it!!!!

the default attorney said...

So a french company, Ricard (familiar to those of you who love pastis), will acquire the makers of Absolut. I don't know what effect this will have on the advertisers, but I do get the feeling that this will give more fodder to the people who were originally going to boycott Absolut. Maybe there will be a campaign to replace "vodka" with "freedom gin."

the default attorney said...

I can't find the french one, but here is one from barcelona you might like