I think there was a chapter in Das Capital about this

Southwest Air to charge $10 to board early

NEW YORK (Reuters) - The early bird gets the overhead baggage space -- at least on Southwest Airlines Co.

Dallas-based Southwest said on Wednesday it started charging passengers $10 each way to board flights before general check-in starts, but after premium passengers, including those flying Business Select. (Full Article)

It pays to be the early bird. You have to pay to be the early bird. Come on man, as if lining up for Southwest flights wasn't stressful and awkward enough. I wonder if there will also be a surcharge if you want to be on a plane without unauthorized parts.