Monday, January 14, 2008

Life's Short. Please Maintain Some Modicum of Integrity

I missed this the first time around, so I apologize to all (2) of my readers. Last spring, a Chicago law firm decided to borrow from the business model of beer ads and launch an advertising campaign that involves photos of faceless and scantily clad girls and boys surrounding the slogan "Life's Short. Get a Divorce."
Only recently, however, the firm revealed that the female figure in the ads is actually one of the firm's lawyers, Corri Fetman. The firm also announced that Fetman would be featured in a Playboy pictorial and would be the author of a regular column in that publication titled "Lawyer of Love."

Now I don't think there's anything wrong with being a lawyer and posing nude. But I do think that posing nude as advertising for your legal practice crosses the line. I think a lot of the rules surrounding solicitation by lawyers (we're not allowed to promise results, or directly solicit people, for example) make good sense and are rendered pretty silly if you can put up semi-nude pictures of yourself.

Although, if you based your decision on whether or not to get a divorce on a billboard ad, then maybe you deserve what you're going get.

Here's the firm's website, because I know you want to look.

Check out their new "Take Control. Get a Divorce" Campaign that now ads an element of SMBD and leather to the equation. Although, now that I think about it, every image I've ever seen of Lady Justice involves her being blindfolded and dressed in a little toga that could catch a breeze, so maybe this really isn't all that new anyway.

1 comment:

Mademoiselle De Rigueur said...

I am SHOCKED. Maybe I shouldnt, but I am.